Show your impact

Whakaaturia ngā hua kua puta

Using evaluation to guide your activity

Knowing the difference you’re making enables you to continually refine and reframe your approach. As well as helping to ensure you’re on the right track, having evidence that you are making a difference can help you secure ongoing funding and support.

All Right? has been annually evaluated - this has taken two forms, a quantitative survey and a process evaluation. The survey has measured reach and impact, while the process evaluation has focused on specific population groups or aspects of the campaign.

Ka mua ka muri Walking backwards into the future - moving forward with lessons learnt from the past.
Ka mua ka muri Walking backwards into the future - moving forward with lessons learnt from the past.
Top tip
Do what you can to find out what impact you’re having - whether that’s by chatting to community leaders, looking at web traffic stats, or just getting out and asking questions. And if there are organisations carrying out their own research, don’t be afraid to offer up some questions they could ask on your behalf…

Steps to consider

Steps to consider

Setting objectives

Knowing your objectives helps you to clarify what you'd like to achieve and be able to measure/evaluate. Who do you want to communicate with? What do you want people to do once you’ve got their attention? What levels of awareness or behaviour change are you aspiring to achieve? The clearer your objectives, the easier it is to measure your success.

Using market research

Market research simply involves getting feedback from a subset of your target audience about your actual or possible activities. Using an independent company to do it can provide high quality, independent insights. It’s possible though to do it on a small budget - run a focus group, ask questions on social media, create an online survey, or just ask an auntie!

Embracing other qualitative measures

When it comes to evaluation, your audience comprises two main groups – those who are aware of what you’ve done, and those who aren’t! For those who are aware it’s good to ask where they saw/heard it, whether they deemed it useful, and if they did anything as result. For those who aren’t aware it’s good to know where they get their information so you can adjust your approach in the future. And it’s also good to show them what you’ve done and get their perspectives.

Evaluation in action

A comprehensive evaluation programme has enabled the All Right? campaign to continually refine its approach in order to meet community needs.

Evaluation in action

A comprehensive evaluation programme has enabled the All Right? campaign to continually refine its approach in order to meet community needs.
Te Waioratanga

All Right’s first research with Māori was conducted in 2013. A clear finding of the focus groups was that the campaign as it was at the time, did not resonate as much with Māori. This led to the eventual development of the Te Waioratanga workstream.

Te Waioratanga has used a variety of approaches to foster greater appreciation of Māori concepts of health and wellbeing. This has included supporting Te Matatini in 2015, implementing specific campaigns promoting kapa haka and te reo as central tenets of wellbeing, the development of ‘Whānau Effect’ activity cards, and the creation and expansion of Hikitia te Hā.

It's all right to love your Pacific culture

Our research and evaluation with Pacific communities indicated that All Right’s 'mainstream’ campaign did not resonate as much with Pacific people, and a different approach was required which reflected Pacific values and showcased Pacific approaches to promoting wellbeing.

This gave rise to several Pacific- focused campaigns which celebrated Pacific culture and explored concepts of identity and wellbeing. It also led to the development of our Pacifically Speaking resource which comprised of 60 cards of family fun activities and conversation starters.

Tangata whaiora

This evaluation sought to understand the reach and impact of the All Right? campaign specifically for tangata whaiora / people with experience of mental illness.

The evaluation found that the All Right? campaign was valued by tangata whaiora / mental health service users for its positive effects on wellbeing with one respondent describing the campaign as ‘almost a secondary treatment for me, ‘cos every time I see them it reminds me to think about myself and how I’m doing’ and for its contribution to reducing the stigma of mental illness, ‘I think that through the All Right? campaign there is more awareness of mental illness…’.

Click here to read the full evaluation of our impact with tangata whaiora

Social media evaluation

Our social media evaluation found that the majority of survey respondents agreed the Facebook page was helpful (98%), gave people ideas of things they can do to help themselves (96%), and made people think about their wellbeing (93%).

Impressively, 85% of respondents had done activities as a result of what they saw on the All Right? Facebook page.

Read the full evaluation of the social media component of the All Right? campaign here

Rainbow research

The All Right? Campaign is currently undertaking a piece of research into the wellbeing of the Rainbow community in Christchurch.

The research looks to investigate what LGBTQIA+ people identify as their strengths, what changes the community would still like to see, and to hear about any emerging issues which impact on the wellbeing of the community.

As with the campaign's other targeted research pieces, this research includes an evaluation component to consider how the All Right? campaign could positively contribute.

Practical Tools

All Right? campaign evaluation

The All Right? campaign is frequently evaluated for effectiveness to ensure it is on the right track. Evaluation reports, including a 2013 Stakeholder Evaluation, can be found on the All Right? website.

Planning your evaluation

Here's a few of the early planning documents for the All Right? campaign's evaluation component

Gathering feedback

A spreadsheet template you can use for recording useful feedback along the way.


Evaluations of the All Right? campaign have been published in international academic journals, including;

  • Kristi Calder, Lucy D’Aeth, Sue Turner, Annabel Begg, Ekant Veer, Jo Scott, Ciarán Fox (2019) Evaluation of the All Right? Campaign’s Facebook intervention post-disaster in Canterbury, New Zealand, Health Promotion International, day106, (original document)
  • Kristi Calder, Lucy D’Aeth, Sue Turner, Ciarán Fox, Annabel Begg (2016) Evaluation of a well-being campaign following a natural disaster in Christchurch, New Zealand, International Journal of Mental Health Promotion, 18:4, 222-233, DOI: 10.1080/14623730.2016.1210531 (original document)